The new marketing tactics designed to recover the confidence of buyers who have already begun to be suspicious of companies that went bankrupt earlier this year. In addition, GM intends to recover some lost in the fight against foreign competitors U.S. market. A major manufacturer of this country need to increase sales to pay off billions of dollars of debts to the state and maintain their own positions in the automobile industry.
Starting from November 30 this year, General Motors will allow buyers of new cars draw them back no questions asked after 30 - 60 days of using a car. This vehicle should not have run more than 4 thousand miles. Offer applies to brands Chevrolet, GMAC, Buick and Cadillac. Cars Pontiac, from which GM has decided to phase out, not included in the proposal. This campaign will continue until 2010, the advertising support of its products for the year GM spent about $ 2 billion
Nevertheless, such a step, and the American manufacturer has found its critics. In one of the publications on the site autoextremist.com, his publisher, Peter De Lorenzo (Peter De Lorenzo) said that the money-back guarantee may lead to some increase in the desire to buy a car from GM. "It's just a prayer Ave Maria. If after this they will not be able to get off the subsidy needles, then I seriously start to worry about the future of GM", - said De Lorenzo.
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